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S-market – Elämä on ruokaa
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S-market
2024

S-market – Elämä on ruokaa

Let’s eat together.

A good meal is often remembered for the people who shared it. Tonto Helsinki produced commercials, social content and photography for S-market’s Elämä on ruokaa campaign.

Toimisto

Make It Simple

Ohjaus

Agency: Make It Simple
Producer: Irina Davidova
Cinematography: Tuomas Järvelä

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Juhana SalminenMikko Huupponen

In Make It Simple’s concept, food tells the story of people’s lives. Director Mikko Huupponen made films about the anticipation of Christmas and shared summer meals. Food and people belong in the same frame.

A recipe of its own for social.

Dedicated ideas were written for social media, with a filming approach to suit them. Shot on phones, the TikTok videos took a more playful look at life around food.

The photographs were planned as a separate part of the production. Table settings seen from above reflect different seasons and occasions.

Crew on a house terrace with snow-covered props on the S-market shoot.

Results

Awards & recognition

More videos

Camera, crew and a large film light in a living room on the S-market shoot.
Camera on tracks and crew on an outdoor ice rink on the S-market shoot.Crew and lighting equipment in a snowy forest at dusk on the S-market shoot.Camera and performers around a summer dining table on a lakeside terrace on the S-market shoot.Performers and crew around a celebration table on the S-market shoot.

Photography

Celebration table seen from above, with savoury pastries, salads, cakes and coffee.
Spring table setting seen from above, with salmon, salad, dyed eggs and a creamy dessert.
May Day table seen from above, with doughnuts, sima, savoury food and paper streamers.
Breakfast table seen from above, with avocado toast, fruit, berries, coffee and juice.
Summer table setting seen from above, with hot dogs, skewers, salad and green peppers.
No items found.

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