Freshness in a hurry.
What if vegetables could get from field to plate by express delivery? Apetit’s commercial takes the idea so far that freezing starts to look like a very sensible alternative.
Make It Simple
Agency: Make It Simple
Copywriter: Jarkko Tuuri
AD: Jaakko Kastari
Producer: Kari Andrés Pohto
Cinematography: Petteri Lappalainen
Editing and Sound Design: Janne Jääskeläinen
Post-production: Grade One, Helle Films
Lighting: Karri Pöykiö, Aki Karppinen
Key grip: Joonas Saine / Bongo Bongo
Camera Vehicle: Bongo Bongo
Casting: Jaana Salminen
Production Design: Inka Matilainen
Wardrobe and Make-up: Maya Winslow
Music: Upright Music
Make It Simple turned the freshness of frozen vegetables into an action-film premise. Vegetables travel from the field to the dinner table at such speed that keeping them fresh takes on a whole new scale.
Tonto Helsinki produced the film. Director Jaakko Itäaho takes the speed and danger seriously, even when a portion of vegetables is all that is at stake.
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