For the love of doing.
Biltema’s Rakkaudesta tekemiseen concept found its own rallying cry in ice hockey broadcasts. Tonto Helsinki produced Isobar’s sponsorship films, directed by Juho Konstig.
Isobar
Producer: Noora Luostarinen
Cinematography: Jukka Moisio
Photography: Ville Salminen
Production Managers: Kari Pohto, Irina Davidova
Camera Assistant: Elisa Pehkonen
Lighting: Aleksi Ahonen
Lighting Technician: Sunna Junkkila
Wardrobe and Make-up: Carita Luhio
Props: Tiina Rytkönen
Hockey fans care deeply about their team. Biltema recognised the same passion in its customers: barbecuing, fishing or renovating can be just as much a beloved sport. In the campaign, groups of hobbyists formed teams united by their love of doing.
The films were made for highlights of the 2021 Ice Hockey World Championship and for Liiga broadcasts. Ville Salminen shot the campaign photographs during the same production.
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