MobilePay

You don’t have to share everything.

For many Finns, choosing their bank at an online checkout is automatic. MobilePay wanted to challenge that habit and remind people that they can pay in the app without typing in their banking credentials.

Toimisto

Dentsu

Ohjaus

Agency: Dentsu

Agency Team: @mikuneme, @ihanpasivaan

Production Company: Tonto Helsinki

Cinematographer: Rasmus Wilén

Camera Assistant: OP Pesonen

Gaffer: Jonatan Marila

Sound Recordist: Janne Helenius

Production Designer / Props: Otto Lume

Wardrobe / Make-up: Aino Heiniö

Production Assistant: Ella Tujunen

Production Assistant: Robin Salminen

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Beda Anteroinen Ville Salminen Matias Nystedt

Dentsu’s idea took the sharing of banking credentials into places where it does not belong. At a nursery, a doctor’s appointment and on a plane, people read out their details for everyone to hear. It feels immediately absurd and makes familiar payment habits look strange too.

The three-film series approaches payment security with dry humour. Exaggerated openness makes sharing personal information awkwardly recognisable. The message is direct: an online shop needs your payment, not your banking credentials.

Tonto Helsinki produced the three films with Dentsu. Director Matias Nystedt kept the execution simple and the humour dry.