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Prisma Mode

Prisma Mode – Back to everyday life

People buy clothes at Prisma. Prisma Mode gives them reasons to get excited about them.

Toimisto

SAMY

Ohjaus

Agency: SAMY
Cinematographer: Tuukka Kovasiipi
Photography: Johanna Rontu

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Beda AnteroinenJuhana SalminenJussi OO

Fashion can feel distant, even when the clothes are in the same shop as the weekly groceries. Developed by SAMY, Prisma Mode presents a familiar range as outfits and combinations people might not have considered.

Tonto Helsinki produced the autumn Paluu arkeen campaign films and developed the execution with SAMY. Director Jussi OO created distinct content for fashion films and stylists’ advice: one gave fashion room to breathe, while the other showed the elements of an outfit and ways to combine clothes. Johanna Rontu shot the campaign photography.

Monitor showing a performer leaning against a clothes rail on the Prisma Mode shoot.

Results

Awards & recognition

More videos

Crew and lighting equipment in front of a purple studio backdrop on the Prisma Mode shoot.
Performer in front of a green studio backdrop, camera and crew on the Prisma Mode shoot.Crew taking a break on the outdoor steps of a colourful building on the Prisma Mode shoot.Camera, crew and performers in front of a yellow-green studio backdrop on the Prisma Mode shoot.

Photography

Model in a black suit and polo neck against a grey-purple backdrop in a Prisma Mode fashion photograph.
Model in a light jumper, black miniskirt and knee-high boots against a dark green backdrop in a Prisma Mode fashion photograph.
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