SMAAK

The humour came from the pets’ own habits. Their delight in small things made the food brand’s promise easy to understand: that uncomplicated nature is exactly what owners love about their pets.

Tonto Helsinki produced the campaign for seven countries. Director Finn Andersson created a world that needed to feel familiar to pet owners in every market, with films made in the local languages.

Working with animals takes preparation, patience and flexibility. Alongside the plan, there needs to be time for what the animal does naturally. Puppies in particular make sure that even meticulous work includes a few laughs.