Christmas through a child’s eyes.
Not everyone can afford to celebrate Christmas. The Hyvä Joulumieli campaign showed poverty in families through a child’s eyes and invited people to help.
Finnish Red Cross
Producer: Kari Pohto
Creative: Anu Niiranen, Tiina Leinonen / Finnish Red Cross
Script: Tiina Leinonen
Cinematography: Petteri Lappalainen
Photography: Ville Salminen
Editing: Mikko Löppönen / James Post
Colour Grading: Juhani Vuorisalo / Grade One
Sound Design: VILD Music
Production Design: Otto Lume
Wardrobe: Emma Sarpaniemi
Make-up: Piia Hiltunen
Lighting: Timo Haapasaari
The lead-up to Christmas is full of things adults take for granted. For a child, a family’s financial worries can mean wondering whether they can look forward to the same things as everyone else. The film for the Hyvä Joulumieli appeal, organised by the Finnish Red Cross, the Mannerheim League for Child Welfare and Yle, began with that experience.
Tonto Helsinki developed and produced the campaign with the Red Cross creative team. Viivi Huuska directed the film and Ville Salminen shot the campaign photography. The crew and post-production partners contributed their work in a charitable spirit. The appeal funds food gift cards for low-income families with children in Finland.
Recognition
Ads of the World — media feature
The 2022 film was selected for Ads of the World’s Highlighted Holiday Ads collection.
Ads of the World feature
Results
Awards & recognition
More videos
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