Helsinki Long Drink

One star. Five stars.

Helsinki Long Drink wanted people to know about its five-star rating in a Helsingin Sanomat taste test. Marvelous Finland paired the drink’s rating with Krista Kosonen’s star power. The starting point was simple: a star and a five-star long drink.

Toimisto

Marvelous Finland

Ohjaus

Agency: Marvelous Finland
Photographer: Viivi Huuska
Cinematographer: Johan Wasicki
Styling: Minttu Vesala
Starring: Krista Kosonen
Supporting Role: Samuli Salokangas

Juhana Salminen Ville Salminen Viivi Huuska

Viivi Huuska brought the glamour of fashion and perfume advertising, bold gestures and Krista Kosonen’s relaxed humour. The long drink got the perfume-ad treatment, presenting its five-star quality with a straight face. There still had to be room for fun.

Tonto Helsinki produced the commercials and photographs. Huuska directed and shot the photography, developing the look with stylist Minttu Vesala and cinematographer Johan Wasicki. The photographs were designed to stand alone from the outset and appeared, among other places, on the front page of Helsingin Sanomat.