Subway

Flavour sets the rhythm.

Films for Subway’s new products used music and movement to whet the appetite.

Toimisto

Isobar / Dentsu

Ohjaus

Agency: Isobar / Dentsu
Photography: Mona Salminen, Ville Salminen

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Korean Pork and Liekki Subi were part of a campaign series spanning several years. Sami Joensuu directed the films, giving each flavour its own look, with food imagery driven by music and movement.

Tonto Helsinki produced commercials, photography and radio ads for Subway from 2019 to 2023, working with Isobar and Dentsu. Tonto also delivered the finished materials to media outlets.