Holiday Club

Spa holidays for every taste.

Holiday Club is known for its spas, but many people were less familiar with the other activities at its resorts. The campaign set out to introduce those too, giving people new reasons to choose a Holiday Club holiday.

Toimisto

Dentsu

Ohjaus

Credits

Agency: Dentsu
Director: Ville Salminen
Producer: Beda Anteroinen

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Beda Anteroinen Ville Salminen Ville Salminen

Dentsu Creative’s concept combined the spa with other holiday activities, quite literally. Skiing, bowling and golf went underwater. The spa remained in the picture while the films showed what else a holiday could offer. Holiday Club’s best-known feature became a way to express its variety.

The humour comes from an impossible combination. Familiar activities take on a different character underwater, but the holiday wish behind them is recognisable: sometimes you want to be active, and sometimes you just want to relax. At Holiday Club, both belong to the same holiday.

Tonto Helsinki produced the campaign’s commercials and photographs with Dentsu Creative. Director Ville Salminen and a crew specialising in underwater filming shot the work for real underwater.