PayUp – Pyhä arki

Conversations about money can quickly turn to what the other person has bought this time. Staart’s campaign placed PayUp’s payment extension service at the centre of these exchanges. A cuckoo clock might be a great find to one person and a sign of an unpaid electricity bill to the other.

Tonto Helsinki produced the commercials. Director Olli Rönkä built the comedy around the actors’ chemistry: one explains their choices, while the other has heard it all before. Two couples of different ages brought different situations and tones to the same idea. The same couples appeared in the campaign photographs shot by Ville Salminen.