SEAT for all of Finland.
A car gets you where you need to go. At its best, it brings you closer to other people too. Koko Suomen SEAT brought the SUV range into Finnish family life.
Marvelous
Executive Producer: Juhana Salminen
Producer: Noora Luostarinen
Script: Harri Pasanen / Marvelous
AD: Janne Sirainen
Cinematography: Johan Wasicki
Photography: Antti Rastivo
Editing: Reeta Varpama
Sound Design and Music Arrangement: Kalle Wahlberg
Colour Grading: Sarrah Wilkman / Grade One
Wardrobe: Ilona Ingman
Make-up: Karoliina Nevalainen
Camera Assistant: Matti Poutanen
SEAT’s Spanish roots are in Barcelona, but this campaign began in Finland. Long distances separate loved ones, and a car is often what brings them together. Marvelous’s concept showed the SUV range’s features alongside the reasons people take to the road.
Tonto Helsinki produced the campaign films and photography, directed by Ville Salminen. The films ran on television, online and on social media. An arrangement of Täällä Pohjantähden alla added a familiar Finnish melody.
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