A good story is hard not to listen to. Even when it’s none of your business.
In Supla’s campaign, curiosity got the better of good manners. 358’s idea tapped into a familiar weakness: other people’s stories are fascinating. Sometimes so much that we forget whether we are part of the conversation.
Toimisto
358
Ohjaus
Agency: 358
Cinematography: Juge Heikkilä
Tonto Helsinki produced the campaign films. Director Markus Virpiö created two worlds for Supla to listen in on and took both seriously: a crime plot had the atmosphere of a thriller, while a bar conversation had the intimacy of friends talking. Juge Heikkilä was the cinematographer.
Both scenes included an extra listener: the person nobody had invited. Supla offered more to listen to, with permission.
Don’t listen to other people. Listen to Supla.

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