The weekend starts with a goal light.
Hockey Night Perjantai wanted to become part of Finland’s weekend routine. Wörks turned the hockey goal light into a signal to switch off from work.
Toimisto
Wörks
Ohjaus
Creative: Jotti Taival, Janne Martiskainen / Wörks
Friday-night Liiga hockey was positioned as a shared television moment. The campaign drew on the familiar goal light and buzzer. Their job was to let the whole city know that the working week was over and the evening’s game could begin.
Tonto Helsinki produced the campaign film. Director Markus Virpiö focused on one idea: the start of the weekend can be seen and heard. The new Hockey Night Perjantai launched on MTV in January 2024.
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