Opiskelijan K-Plussa

Time to grow up? Nevö!

In the Opiskelijan K-Plussa campaign, growing up could wait. Student benefits did not have to.

Toimisto

Parcero

Ohjaus

Teemu Niukkanen

Credits

Agency: Parcero
Director: Teemu Niukkanen
Producer: Noora Luostarinen / Tonto
Cinematographer: Arsen Sarkisiants
Photographer: Atte Tanner
Copy: Antti Sevänen
AD: Jarkko Toijonen

Juhana Salminen Ville Salminen

Parcero’s campaign for Kesko approached the changes of student life with humour. You do not have to work everything out at once, but joining Opiskelijan K-Plussa is one easy step. Is it time to grow up? The answer was: Nevö!

Tonto Helsinki produced the online and social media videos and campaign photography. Director Teemu Niukkanen and cinematographer Arsen Sarkisiants turned a summer shoot into a light, good-humoured world. Atte Tanner shot the photographs.

Results

According to Parcero, the TikTok videos attracted more than two million views in a few weeks, and TikTok featured the campaign on its own inspiration page. The membership target was reached before the end of the year.

Parcero’s press release ↗

Markkinointiuutiset: the campaign on TikTok’s inspiration page ↗