The best commercials of 2020 were celebrated at the Voitto gala on 18 March 2021. The Opiskelijan K-Plussa campaign brought Tonto silver in the Online Video category.
Time to grow up? Nevö!
The campaign approached the first steps of adulthood with humour. Even when life starts to take shape, you do not have to leave all your childlike spirit behind. Joining Opiskelijan K-Plussa can still be one step towards independent everyday life.
Tonto Helsinki produced Kesko’s online and social media advertising videos and campaign photography for other channels. Arsen Sarkisiants was the cinematographer, Atte Tanner the photographer and Noora Luostarinen the producer.
Thank you to Kesko, Parcero and the entire team!