Cruises For Those Who Don’t Like Cruises grew from Finnlines’ own strengths. Instead of a nightclub and karaoke, it offered the calm of the sea. The campaign also aimed to reach people who do not identify with traditional cruising.
A calm commercial stood out
In an MTV interview, Finnlines’ Mira Alhonen explains that the aim was to stand out in the ad break through calm storytelling. At almost a minute long, the films gave the story room.
Results showed in awareness
In the interview published by MTV, Finnlines reported the following campaign results:
157% increase in spontaneous awareness.
70% liked the commercials.
55% of viewers became interested in Finnlines cruises after seeing the advertising.
Tonto Helsinki produced the campaign films, directed by Simo Liukka and shot by Max Smeds. Thank you to Finnlines and the whole team!
See Finnlines’ Kasvukeissi and read the interview on MTV Spotti →