The award was announced on 18 March 2021. The competition’s top prize went to the best commercial film of 2020.
A big life change, small gestures
The film begins with moving home as a life change and a new beginning. Its story is built on few words, gestures and emotion. The aim was to show how moving feels from different people’s perspectives.
“A beautiful story, bigger than its running time, where understanding is shown through actions rather than words. Subtly rooted in its time. Hats off to the advertiser for its courage; this is advertising, not communications, and brand building at its best.”
— Mika Sylvin, jury chair
In a Markkinointiuutiset interview, Motley’s Kimmo Nurmisto explained that the film brought Kiinteistömaailma’s renewed brand to a wider audience. Close collaboration between the client, agency, director and production team was key.
Thank you to Kiinteistömaailma, Motley, Miikka Lommi and the whole team.