Finnlines invited people who do not identify with traditional cruise culture to give cruising a try. With its new ships, the company wanted to show that a sea journey can also mean peace and relaxation.
In the films, a therapist’s clients revisit cruises they remember for the wrong reasons. Sticky dance floors and other familiar situations are approached with humour. The alternative is a Finnlines cruise without a nightclub, cabin parties or a karaoke bar.
The campaign was also covered by Markkinointiuutiset on 18 August 2025.